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Shiseido: Tosio Negami

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By: TOM BRANNA

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● Shiseido: Tosio Negami, former deputy general manager of corporate planning and a 22-year company veteran, has been promoted to chairman and chief executive officer of Shiseido Cosmetics (America) Ltd. Mr. Negami will be responsible for directing the Shiseido business in the U.S., with a focus on a strong American presence, and promoting prestige brand Clé de Peau Beauté. He succeeds Hiroshi Maruyama, who will assume the role of deputy general manager of salon business planning, p...

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